5 things every small business website needs to have in 2022
Your website can have a significant impact on the overall success or failure of your business. As such, it’s important to make sure that it’s firing on all cylinders. While having to put together a first-rate website can feel a little overwhelming at first, once you understand what’s involved, you’ll find that it’s pretty straightforward. It’s all about having the essential components that’ll ensure your website helps, not hinders, your business operations. In this blog, we’ll take a look at five essentials that all websites Adelaide shouldn’t overlook.
Testimonials
You’ll know how awesome your business is. But the people that are visiting your website won’t know that. As such, you’ll need to let them know! Most companies use their own copy to persuade their website visitors that they’re the real deal, yet, while that’s important, it’s worthwhile looking at other ways to bring people on board.
One such option is to include testimonials from your previous happy customers. Did you know that people value the opinions of strangers almost as much as they value the opinions of their friends and family? By showcasing your testimonials on your website, you might just turn your visitors into customers.
Details About You
It’s hard to be a small business sometimes, especially when there are so many giant corporations surrounding you. As such, it’s important to use every advantage that you have. One thing that small businesses can draw upon is their backstory.
All small businesses have an interesting story about how they came to be. Make sure that this story is easily accessible via your website.
On your ‘About Us’ page, you can include some personal information (where you’re from, your family, etc.), details of how you came to start your own business, and perhaps a photo. This personal touch isn’t something that large corporations can do, so make sure you make the most of it.
Contact Information
Your website should convey trust to your customers. One of the simplest ways to do this is to have as much contact information on your site as possible.
That means including your phone number, email address, social media channels, and any other contact options that your customers can use.
You may never receive a message about an order gone wrong or anything like that, but that’s not the point — the point is that your visitors know they could contact you if they wanted to.
A Regularly Updated Blog
People prefer when a website looks like it’s regularly updated. One of the easiest ways to do this is to have a blog on your website, and then commit to posting multiple times a month. A blog is a good opportunity to cement your authority and educate your customers, and it’ll also do wonders for your SEO, too.
Outstanding Design
Great design helps to make a positive first impression in the eyes of your visitors. If your site looks fresh, sleek, and modern, then it’ll be much more likely that your visitors will stick around to see what you have to offer.
